Digital marketing is the Achilles heel of business development for any type of business and organization. Many companies hesitate between hiring, outsourcing, or improvising. The in-house marketing consultant is a hybrid solution that combines expertise, agility, and proximity. We explain why.
More and more, companies are choosing to handle digital marketing in-house. However, the tasks involved are numerous, technologies are evolving (too) quickly, and critical marketing projects often occur at critical moments. Whether it’s a website redesign, an offer launch, or a lack of internal resources, time is precious and you need to react quickly. Another important factor is budget. Often, budgets are insufficient for a full-time commitment, or the workload simply doesn’t justify it.
The solution: an integrated consultant to accelerate without recruiting !
By integrating a consultant directly into your team (part-time or full-time), you gain:
- Targeted expertise
- Fast execution
- Immediate autonomy
Choosing an in-house Marketing Consultant from Target4Biz means welcoming a Senior Digital Marketing Expert into your offices who will offer you the most appropriate strategic digital marketing advice to develop your online and market presence.
The work focuses in particular on SEO/SEA, social networks, sales media, digital campaigns but also the implementation of trade fairs, marketing processes based on AI, the creation of marketing events, monitoring and management of communication and development agencies.
3 TYPES OF ASSIGNMENTS
Short-Term Assignment
The assignment is one-off and clearly defined in terms of time from the outset. Launching a new product, promoting a book, opening a new branch, fundraising campaign, organizing and promoting a corporate event, needing specific training in digital marketing… the reasons are many. Once you have clearly identified your problem, our marketing consultants will help you find suitable solutions and implement them.
Long-Term Assignment
Depending on the project, for one to four days per month, our SME marketing consultants will advise and assist you over a period of several months. They become part of your team. They manage all phases of effective marketing, from strategy to content creation and the implementation of marketing tools.
Concretely, you can count on us for an in-depth analysis of your digital market position, defining your digital marketing needs, creating a communication plan and editorial strategy, defining KPIs, implementing the proposed and approved strategy, and monitoring and improving it to achieve our shared objectives.
Interim Marketing Management Assignment
If your marketing employee is absent for an extended period, our consultants will immediately take over. We maintain ongoing tasks and projects continue to develop. We do everything we can to ensure your business is not interrupted. Upon their return, your employee takes control without having to deal with a backlog of work.
*** Chief Marketing Officer (CMO) services can also be considered as needed.
The advantages of our In-house Consultant solution
Adapted availability and flexibility
Depending on your marketing needs, we will work with you to determine the specific number of days a Senior Consultant will be available in-house. Target4Biz is committed to retaining the same consultant throughout the duration of an assignment. A meeting between the marketing consultant and the business manager is held to validate the business and human resources fit, ensuring the success of the assignment.
Affordable Budget
Based on a daily fee, our rates are designed to make the skills of an experienced B2B or B2C marketing consultant accessible to SMEs. No need to hire in-house, and consultant fees are tax-deductible! Contact us for more information. A Tailor-Made Strategy
After analyzing your needs, our marketing consultant provides personalized strategic advice to help grow your business.
Deliverable Submission
For any type of project, the completion of the project results in the submission of one or more deliverables, such as an audit, a communications and marketing plan, a publication calendar, and the implementation of workshops or training modules based on the SME’s specific requirements.
Want to find out what we can bring to your marketing projects? Contact us! Your challenges are ours.
